Montana Supreme Court Educational Campaign

In the fall of 2024, I joined the Montana Sexual and Reproductive Health Collective (MTSRHC) as a contractor, responsible for managing and creating content for their social media platforms, including Instagram, Facebook, and TikTok. Our goal was to engage and educate a younger audience about the Montana Supreme Court and the benefits of maintaining non-partisan judicial elections.

Before I began, the Instagram page averaged fewer than 600 impressions per month. After 12 weeks, monthly impressions averaged 35k, followers grew 20%, and overall engagement on posts increased.

On TikTok, before coming on, posts averaged less than 500 views. After, posts averaged 3,600 views, with the top post reaching 12,000 views organically.

This growth was driven by organic content that blended educational value with levity.